Channel Marketing Manager - Cars in Thailand

LOCATION:


Job profile summary:

Responsible for world class execution of marketing plans across all brands in market in the Cars / OEM channel. Prepares annual marketing plan to ensure that volume, turnover and gross margin targets aremet.

Plans and manages ASP resource to deliver Marketingplans.

Monitor implementation of programmes as per marketing plans to ensure on time, within budget delivery and adequate return oninvestments.

Accountable for in depth monitoring of country performance and marketing spend for Cars/OEMchannel.

Understand and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Auto Marketing rolecard.

Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertakenappropriately.

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Job profile summary:

This role is based in our Bangkok office.

We are looking for a Channel Marketing Manager - Cars to develop and implement marketing activation programmes to support the delivery of volume, turnover, gross margin and market share targets for Thailand.



Job Advert:

About the opportunity

  • Responsible for world-class execution of marketing plans across all brands in market in the Cars / OEM channel.

  • Plans and manages ASP resource to deliver annual marketing plan in order to ensure that volume, turnover and gross margin targets are met.

  • Monitor implementation of programmes as per marketing plans to ensure on time, within budget delivery and adequate return on investments.

  • Accountable for in depth monitoring of country performance and marketing spend for Cars/OEM channel.

  • Understand and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Auto Marketing role card.

  • Develop and implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.

About you

Possessing a degree in Marketing or related discipline, you will be responsible in the market for ASP, product launches, project delivery and activation of marketing activities.

With your background in B2B2C marketing activation and disciplined marketing campaign execution, you will have a skilful understanding of the market. Also, your proficiency in category management and planning as well as your experience in lubricants will allow you to work well with agencies across multiple channels and countries.



About BP:

We are a global energy business involved in every aspect of the energy system. We have 75,000 employees in 80 countries, working towards delivering light, heat and mobility to millions of people, every day. We are one of the very few companies equipped to solve some of the big complex challenges that matter for the future. We have a real contribution to make to the world's ambition of a low carbon future. Join us, and be part of what we can accomplish together.

The Downstream segment has global manufacturing and marketing operations. It is the product and service-led arm of BP, made up of three businesses (Fuels, Lubricants, and Petrochemicals).

We aim to run safe and reliable operations across all our businesses, supported by leading brands and technologies, to deliver high-quality products and services that meet our customers needs.

Disciplined execution of our strategy is helping improve our underlying performance, capture opportunities for further growth, generate attractive returns and create a more resilient business that is better able to withstand a range of market conditions; and create opportunities for future growth.

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